Predictably Irrational | 5 Most Important Lessons | Dan Ariely (AudioBook summary)

We make this video to share with you the 5 most important lessons from Predictably Irrational by Dan Ariely

The 5 major lessons in this book are;

1.Humans don’t know what is good or bad, we only judge things by comparing them. If you understand this, you can be a better marketer and a better negotiator..

2.Identify what is the most important tasks for you and get them done, first thing every day.

3.Relate with others with a view to helping them, and you. Let your approach to life be; Win, Win.

4. Seek to understand people first, before demanding to be understood. Listen. Pay Attention. Show Empathy.

5. Take time off work to renew yourself.

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The 5 major lessons in this book are;

1.Draft how you want your life to be and then work to make it happen. In other words, be proactive.

2.Zero prices draw more people to pick products they’ll otherwise not have considered, hence Free offers could be costlier than paid version.

3.The smaller the benefit the more likely we’re to cheat’.

4. We overestimate the worth of personal things.

5. our expectations (real or imagined) influence our experiences.

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