Purple Cow | 5 Key Points | Seth Godin | Animated Book summary
We make this video to share with you the 5 most important lessons from Purple Cow by Seth Godin
The 5 major lessons in this book are;
1. Don’t Fight With Competition; Create Remarkable Products Instead
2. The Traditional Advertisement Has Lost its Power
3. You Must Be Willing to Risk Criticism to Be Remarkable
4. Build Marketing Inside Your Products, Not After it.
5. Why Advertisement May Be Needed, It’s Secondary to Creating Remarkable Product and It Must Be Directed at People Who Want to Listen.
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